Monday, September 1, 2008

M U L T I M E D I A E X P E R I E N C E : audience research

Urban Professionals
(married with no kids, boating enthusiast)

An urban professional holds almost always a bachelor's degree and often a master's. They are educated individuals covering a wide age range. While their is a fair amount of negative connotations regarding urban professionals, there seems to be a general appreciation amongst them for intellectual pursuits and many people falling into this category live rather modest lives. Many have difficult and important positions and work hard to have nice things and in order to take vacations. As the field requires, they are typically highly groomed and concerned with the manner in which they present themselves because they understand how it affects other's perceptions. There are both socially liberal and fiscally conservative beliefs. The decision not to have children comes from a number of reasons including the added stress it would bring to their already rather stressful lives, the desire to wait until they are more financially secure, or simply because they wish to enjoy married life to themselves. This group enjoys boating because it provides a sense of freedom and is a way to relieve stress. On a boat you don't have to deal with lines, tourists, or airports. Boating provides easy long or short trips and a break from the hustle and bustle of the daily routine.





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