D E S I G N S Y S T E M S : industry selection

I have chosen to do a city bike program, which falls under the transportation category. I am drawn to this industry because although it has been successful in Europe, particularly in France where the concept originated, many attempts to start the system (and the trend) have failed in the United States. 

My goals are as follows:

-reduce traffic, especially in congested part of cities

-provide an alternative means of transportation with little or no wait

-inspire an eco-friendly means of transportation

Points of contact needed:

-bike stations

-bicycles

-docking points

-user card (ordered via online website)

-website

-rental kiosk (for rental and checking availability of bikes at neighboring stations)

-repair and return vans

-advertisements (magazines, billboards, bus stations, posters)

The program benefits anyone who does not have access to a car, as well as car owners who are tired of slugging through dense traffic. It also provides an alternative to those who lack the storage space to own a personal bike. Also, it removes the fear of having your own bicycle stolen and frees you from the hassle of maintaining it.