V I S U A L L A N G U A G E : comm models: partner interpretation/response

The way Mark chose to respond to/re-interpret my original goal of the postcard is working really well. With my concept I wanted to communicate the functionality of the boot and its utilitarian qualities by focusing on the important components of the boot (harness, sole, etc) and by placing it in an environment that would be similar to an actual place this boot would be worn. Mark has suggested the purpose of the boot by putting it in context of other footwear that each has a specific purpose. The boating shoes for its breathability and functionality on wet surfaces, the basketball shoe for its speed and shock absorbent sole, and the military boot for its durability and cleanliness. 

I really love this idea. I am skeptical about the military boot however because its purpose is very similar to the biker boot. Maybe some other footwear would be more effective in causing people to consider the purpose of each form of footwear (diver flipper, ballet shoe, track shoes, snow shoes, etc.) Using the shoe's natural environment as a background might help communicate the functionality of the individual shoes a bit more. But then again, maybe I can get away with the white background if the shoes are able to speak for their purpose themselves. 

On the other hand, I can also interpret Mark's postcard as an attempt to show the range of ways shoes are fastened or secured. The biker boot uses uses a harness, the basketball shoe uses a velcro strap, but the boating shoe and military boot both use laces. 

Mark's postcard could could produce a shoe exhibition, a shoe store, or even lead to the creation of a strange multi-purpose shoe that could be worn for anything!