V I S U A L L A N G U A G E : project two completion/online presentation

1. Explain your object

Engineer/Biker Boot
Originally created to combat the harsh environments engineer workers were exposed to. Later attracted the attention of bikers who also valued the boot for its durability and the protection it provided while riding.

2. Who is your audience?

Engineers, bikers, cowboys, the rough and tough men who wear the boots.

3. What is the mode you chose: icon, index or symbol?

Icon: I felt it was more effective to show a literal representation of the boot in an unabstracted manner in order to illustrate the variety of components. Also, I found both the form and the manner in which the boot aged and distressed particularly attractive.

4. Explain your color/typography choices

My color choice was inspired by the main element present in the environment these boots would be worn; dirt. The starkness of the white provided legibility against the textured backgrounds and spoke to the simplicity and functionality of the boot.

5. Use 5 of these terms throughout your presentation:

Convention
As a convention, I utilized the letterpress/woodblock print aesthetic for because of the mediums imperfections and gritty quality. While providing a theme for the exhibition, this more importantly served as a means of directing the way the viewer interpreted the exhibition.

Motivation
I chose to use an icon of the boot over an index or symbol because it was more highly motivated and signified the concept more clearly.

Anchorage/Relay
Through its play on the word "sole," the exhibition title provided both anchorage and relay at the same time by fixing the meaning and at the same time causing the viewer to evaluate the duality between a man's actual soul and the sole of a boot. The viewer can further the meaning of the title by relating their own experiences and personal connotations regarding the word soul.

Parole
I wanted to convey a specific parole by using heavy, western-style typefaces with which I felt an accent or dialect was associated. Think of Clint Eastwood in any of his movies.